Summer 2021 NRHA Pro Trainer

A project like a custom-published magazine for your group’s professionals elevates your entire association and brand. Photo Courtesy of NRHA.

The Summer 2021 NRHA Pro Trainer made its way to NRHA Professionals earlier this month. It continues to be one of my favorite projects to work on for a variety of reasons. I feel that by helping our professionals be the best business people they can be, we elevate the industry and show that they’re the real deal rather than some fly-by-night group of carnies. (Though that is how life can feel for a full-time, competitive horse trainer!) Establishing expertise, confidence, and commitment helps them grow their businesses, grows the horse industry as a whole, and helps put the horse first because a top-notch professional knows his greatest asset needs the most attention and care.

Here’s what you’ll find in the 2021 Summer NRHA Pro Trainer:

·      Tips from a peer—NRHA Corporate Partner SmartPak offers a helpful Q&A with NRHA Million Dollar Rider and social media influencer Matt Mills

·      Keep your customers—long-term customers mean a great deal to a successful business; three NRHA Pros explain how they keep them hooked

·      Your mental health—learn how to protect your mental well-being under the pressure of running a small business

·      Keep your employees—engage with your staff to maintain their commitment to your business

·      Get the likes—drive interaction on your social accounts to boost their performance

·      Your summer marketing calendar—thought-starters to help you post engaging content on your website and social media

·      Plus more!

I firmly believe this type of project can help any association uplift its professional members. It’s commonplace in mainstream business, and it should be in the horse industry, too. Let’s talk if you think this could help the pros in your organization!