Get in the Podcast Game

Podcasting is the new hotspot for your brand to share your message.

The first time I was asked to start a podcast, I froze up. Nope. Not for me. Besides, I don’t have time.

This was at Horse&Rider when we’d first decided to move the print publication to quarterly. We were about to launch Horse&Rider OnDemand, our first quarterly issue was going to press, and I was leaving the company. Crisis averted, right?

I went ahead and worked with my team to develop a format that they’d eventually adopt incorporating some industry news and insights, plus a longer interview. When it got down to it, the project really didn’t seem all that hard but could be a great branding opportunity, as well as one with potential to grow revenue.

Fast-forward a year later, and there I was, hosting my own podcast for the National Reining Horse Association. I cannot take full credit for this endeavor. NRHA uses AIM’s podcast experts to edit each episode to make me sound like a podcast pro. But I developed the format, do the research on each guest, and conduct the interviews (some more successfully than others). You can hear all the episodes here.

I found the key to a successful podcast is knowing your current audience as well as who you want to reach to bring into the fold. Choosing guests is key, if you use an interview format. Those who crossover into different areas of your niche can help draw interest. If your podcast focuses on the host presenting all the material, topic selection is important, but I feel like an engaging host is the most important part. Someone whose voice sets the tone can make your podcast stand out.

I love developing ideas for new-media projects and would look forward to the opportunity to develop your brand’s podcast. Let’s connect to see how we can make it happen and build your brand.