Writer | Editor | Strategist

Branding, content development, and strategy can be daunting tasks for businesses of all sizes. I bring my wealth of experience, service-oriented attitude, and dedication to top-notch results together to help your business thrive and stand out in crowded marketplaces. In my blog below, I share my insights on media trends and identify ways to capitalize on unique opportunities. Learn more about my work and my professional journey here.

Jennifer Paulson Jennifer Paulson

The Power of Video

If you watched the NRHA Derby in OKC or online, you might've seen a fun new promotional video for the Pro Trainer, a project I helped create for NRHA Professionals and continue to publish.

I wrote the script for this piece, and I'm so excited that NRHA finds the project valuable enough to promote it at their major events! Steve Ross did a great job with the voiceover, and Jonathan Gauthier's camera work is outstanding!

I believe in this project so strongly. It's truly something every association should offer for their professionals. When we elevate their business practices, it raises the entire industry to new levels and allows continued growth, not to mention profitability for our professionals who work so hard.

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Jennifer Paulson Jennifer Paulson

You Need a Blog

Blogging takes a lot of work. (Says the writer who’s posted to this blog far too infrequently.) There’s coming up with topics, which can be—or at least seem like—a huge undertaking; accessing sources; organizing your thoughts; and then actually writing, editing, and rewriting the darn thing, plus finding photos. However, a blog—or multiple blogs—on your website offers many benefits, including driving traffic, building community, and providing service to your audience that only your brand can offer, in your brand’s voice, and from your brand’s perspective.

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