In Our Tracks Podcast
Podcasts are the hot ticket for promotion, especially when you want to expose a new audience to your mission. I developed the In Our Tracks podcast with a mission to honor the reining’s and NRHA’s history while celebrating its present and looking forward to its future. This allowed us to cater to both current members and non-members who are interested in reining. Guests varied from youth members to hall-of-famers and touched on current hot topics, training advice, and insights into what makes reining special. I developed the podcast, did background for each interview, hosted the podcast, and sent it out for editing. (The expert editor makes each episode sound perfect!) I then provided requested marketing materials to provide limited promotion of the podcast. As of my final episode in June 2021, the podcast had about 800 monthly downloads.