NRHA Pro Trainer
The National Reining Horse Association came to our team at Active Interest Media/the Equine Network to pitch a special offering to support NRHA Professionals and help them grow their businesses. We developed a multifaceted program, including a print product, seminars, online education, and other resources. NRHA ultimately landed on hiring us to produce a first-of-its-kind quarterly special publication for their professionals to help them be better business people and to more effectively market their services. In its five years, the NRHA Pro Trainer magazine has become a valued asset to professionals at all phases of their careers and continues to help them find success. I often hear from professionals outside the sport of reining how much they value the information presented for their own businesses.
I continue to independently publish the NRHA Pro Trainer. The magazine went 100% digital last year as pros’ reliance on digital media has grown. This also allows an archive of past issues to be at their fingertips, here, along with a three-part digital marketing kit I developed for the pros.